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Great Advice On How To Do Video Marketing
Online business competition is fierce today. As far as marketing goes, it's helpful to have as much advice as possible. Have you already given video marketing a go? The following article will show you creative ways you can put a video marketing campaign into action for your business.
If you're creating a marketing video, make it concise and short. Most people have short attention spans and want to get the information they're looking for quickly. If you feel you have to run long in your video, think about doing a series with several parts.
Video marketing gives you a way to keep in contact with your audience. Let your customers know that they can send in questions about your business's services or products. Use those questions to generate regular videos answering the questions. You may also offer freebies to those whose questions you share.
YouTube has excellent editing features. Once you upload a video, you will be able to add some captions and annotations. This is also a good way to add a link to another site to your video. It can also lead them somewhere where they get a discount.
It is not likely your customers will want to watch videos that are more than 20 minutes long. If you want to show how to use your product, you can use around 20 minutes. If you're just updating folks, do it in 10 minutes or less.
Don't assume you need to spend a lot of money when making a video. You don't need professional gear if you can keep the image focused and balanced. There is no need to script the video either. Just be yourself and speak into the camera. In fact, you might not even need to do this. For example, you can use PowerPoint presentation or screen captures for your videos.
Video marketing can improve your business in numerous ways. You can glean exposure, trust, business and profits. Draft a solid plan and begin a video marketing campaign right away. Your business will reap all of the rewards.
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