Seriously…Optimize for cellular queries improve local rankings?!

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Seriously…Optimize for cellular queries improve local rankings?!
When you create and enhance a website for local search phrases it is usually described as local Seo . Optimizing for local Seo phrases can be a great supply of traffic as there can be a rather surprisingly high number of queries. In fact Google actually tells us that 1 out of every 5 queries has local intent. So by only aiming for nationwide or general keywords businesses can miss out on a great opportunity. Now local search is being improved further by the cellular web design. The sheer practicality and transportable factor of smart phones has made a big impact on the way each of us search the internet and especially regionally. Google data tells us that the proportion of queries with local intent on a cellular device can be as high as 40%. Here are some more facts taken from Google’s Think Insights Databoard: 94% of smartphone users have searched for local information and 84% have taken action as a result 57% of smartphone users look for local businesses and information once a week 25% of smartphone users look for local businesses or information daily Of smartphone users who searched for local info: 65% visited the business they seemed up 47% seemed up a business on a map or searched for directions 24% of smartphone searchers told others about the business they searched 29% made a in-store purchase It’s worth noting as well that the smaller the size of the smart phone screen, the results which rank higher in the cellular rating will tend to get more clicks then they would on a desktop device. So really all these facts and observations show one thing. That website owners and SEOs need to enhance for local cellular search but optimizing both for local and cellular individually. The cellular friendly pages targeted to local cellular queries enabling you to take advantage of cellular traffic and apps such as Facebook’s cellular app.